About Project Plaitoon
NettY is building an AI-generative interactive storytelling platform, Plaitoon, empowering creators to build, share, and monetize immersive character experiences.
We're building a vertically integrated platform for female-oriented content that combines creation, distribution, and monetization—creating the future of AI-native entertainment.
Weekly Retention (D7)
Repurchase Rate
Female-Oriented Creators
Launched June 2025 · Currently in Beta with active monetization
The Problem
Generative AI has exploded content creation, but AI-native creators earn $0
Zero Monetization
Generative AI created tens of millions of AI-native creators, but 99.9% earn $0. No viable monetization paths exist for AI-generated content.
Format Mismatch
YouTube, Instagram, and TikTok are confined to static images and videos—unable to support real-time generation and interactive experiences that AI enables.
Closed Distribution
Naver and Kakao's monopolistic, closed platform structure forces many creators to give up during审查 and contract negotiations.
AI Stigmatization
Existing platforms witch-hunt creators for AI usage, breaking their ad-based business models and stigmatizing AI content.
Our Solution
A vertically integrated platform for creation, distribution, and monetization of female-oriented content
10% Commission Model
Revenue starts the moment creation begins. Natural monetization through conversation-based payments and secondary content sales, with earnings accumulating in real-time.
Monthly ARPPU
Open Platform
No closed or contracts—anyone can publish works. Fan network enables direct fan fiction, subscriptions, and sponsorships to creators.
Active Creators
Secondary Content Engine
Consumers naturally create memes and fan fiction through chat logs and scene generation features, sharing on social media for organic viral growth.
Stickiness (DAU/MAU)
Market Opportunity
$588B AI Companion Market
ARK Investment projects 200% CAGR from 2023 ($39B) to 2030 ($588B)
Product & Platform
An infinite story generator for female-oriented content fans, powered by proprietary AI technology
AI Story Generation
Each chat turn generates web novel-length stories (2000+ characters), creating infinite narrative possibilities tailored to user choices.
Interactive Chat Experience
Users become the protagonist of their story, experiencing personalized fantasy narratives through real-time AI conversations.
Text-to-IP Pipeline
Transform stories into multiple formats: web novels, storyboards, webtoons, and eventually animation—all from text prompts.
Traction & Validation
Proven stickiness and willingness to pay since launch in June 2025
D7 Retention
Industry-leading weekly retention
Top 3% User Playtime
Per story (₩150K spend equivalent)
Weekly Revenue
From ₩0 to ₩4.6M in 12 weeks
Daily Playtime
Average user engagement
DAU/WAU Ratio
Exceptional stickiness
Female Users
Ages 20-30, core target audience
Current Stage
Live Platform with Active Monetization
Beta release with 170+ creators, proven unit economics (45% gross margin), and growing community engagement across Discord and Twitter
Our Team
Serial entrepreneurs with Global GTM experience and
Built a $1B+ trading volume Global Crypto exchange
We will build a unicorn. 7th year of entrepreneurship, this time it works.
Professional Background
MVP Studio RedCapX
CEO / Co-Founder
Led startup studio building innovative MVPs
Baedu Technologies
CSO / Product Lead
Global crypto exchange with $1B+ daily trading volume
Coinone
Development Team Leader
Led development team at major Korean crypto exchange
MyMusicTaste
Software Engineer
Global K-Pop data platform connecting fans and artists
Warcraft Game League
4x Champion
Professional esports achievement
Sundo Kim (Eddie)
Engineer & Co-Founder
Professional Background
Seoul National University
Biosystems Engineering / Venture Management
Top-tier engineering education with business focus
Baedu Technologies
Software Engineer
Global crypto exchange development
AI Web Novel SaaS
Software Engineer
Early AI content generation platform experience
Pacemaker
Founder
Education tech startup for exam preparation
Combined Experience
7+ Years Serial Entrepreneurship
Track record of building global platforms with proven GTM strategies, technical excellence, and experience scaling crypto exchanges to $1B+ daily volumes